I think a lot of media is finally getting smart and looking for new ideas to market stuff. Wouldn't you like the opportunity to have a cool monthly "HORROR" party at the theater? Every month you could set a date, get all your friends together and go check out some scary stuff together. It just sounds a fun, good time to me. Plus it supports indie horror. Now, let me go off on that a bit. I am not now nor have I ever been against the big movie making chains, but it does seem sometime their only willing to support things that allow them to market toys or some other crap along with it. When it comes to horror or even comedy, it doesn't require a big budget, just some good acting and a good script. With all of that in mind, check out this trailer: