We are launching a new feature on Rock 108 called The Weekend Buzz powered by our good buddies at Ben E. Keith Beverages. Basically, it's a feature where we try beer, tell you about beer, and hopefully, you go pick up said beer for your enjoyment. Since it is Dry January, we're featuring non-alcoholic brews from Athletic Brewing Company.

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When and where can you listen to The Weekend Buzz?

Catch The Weekend Buzz each Friday between 4 pm and 6 pm as we broadcast live from the Rock 108 studios.

What is Dry January?

Dry January was started in the UK in 2013 when people signed up and pledged to not drink alcohol for the entire month of January. After gaining a ton of momentum overseas, Dry January eventually trickled into the U.S. where an official campaign was launched by Meharry Medical College this year (2023).

I honestly didn't know this whole Dry January thing was such a huge deal, but it is. So, in recognizing the campaign we decided to try some non-alcoholic beers and Athletic Brewing Company was the perfect brewery to start with.

Photo: Athletic Brewing Company
Photo: Athletic Brewing Company

Athletic Brewing Company

This brewery exclusively brews non-alcoholic beers as well as sparkling waters. So, whether you're participating in Dry January, or trying to quit drinking altogether, this is the perfect brewery to do just that.

These beverages are not just some sort of fake beer. They are actual full-flavored beers that are just simply non-alcoholic. So, whether you're looking for a tasty beer like a stout, a dark beer, IPA, a lager, and more, but you don't want the alcohol, Athletic Brewing Company has you covered.

Athletic Brewing Co. is a non-alcoholic beer company dedicated to making great-tasting craft brews, without compromise. Our lineup of styles lets you enjoy the taste and experience of refreshing craft beer without sacrificing your performance, passions, health, or good taste. They’re fit for all times, made for all palates, and enjoyed by anyone who loves a great beer. (Athletic Brewing Company)

Hopefully, The Weekend Buzz will inspire beer connoisseurs to try some of these tasty beverages that we will feature each week between 4 pm and 6 pm every Friday. Tune in and hear us sample these fine beverages.

As always, The Weekend Buzz, Rock 108, and Townsquare Media encourage you to please drink responsibly.


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