See Greta Van Fleet’s ‘Highway Tune’ Featured in Bose NFL Commercial
Next week (Oct. 19) will see the long-awaited release of Greta Van Fleet's debut LP, Anthem of the Peaceful Army, but the band are still seeing the spotlight shone on their smash single "Highway Tune," which came out last year. The track is being used now in a commercial by Bose in collaboration with the National Football League.
The ad, which can be viewed above, features NFL quarterback Carson Wentz of the Super Bowl champions the Philadelphia Eagles, trying to concentrate on his playbook in a bustling diner. Unfortunately, the noise is making it impossible, so he powers up a pair of Experience Bose QuietComfort 35 wireless headphones, which are engineered with powerful noise canceling technology.
Wentz pops them on and "Highway Tune" kicks in, transforming the restaurant into a live-action playbook beginning with his waitress serving up a football under a silver cloche. The rest of the patrons morph into fully-padded players either in Eagles uniforms or those of hated division rival the Dallas Cowboys. When the waitress shows up in reality, Wentz removes the headphones, tells her he is all set, and gets back to studying the playbook.
Greta Van Fleet's Anthem of the Peaceful Army was produced by The Rust Brothers (Marlon Young, Al Sutton and Herschel Boone) and was recorded at Blackbird Studios in Nashville, Tennessee and Rustbelt Studios in Royal Oak, Michigan. The band is currently on tour in Europe, but return to the States in November for a string of dates, including a three-night stand at Terminal 5 in New York. The full list of shows can be found here.
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