It feels like just yesterday that Tom Hanks‘ son Chet Haze made his rap debut. And no long after that, Bob Dylan’s 15-year-old grandson Pablo Dylan announced his own foray into rap.

The latest celeb spawn to try hip-hop? Richard Hilfiger, son of fashion designer Tommy Hilfiger.

The 21-year-old Hilfiger, who goes by the pseudonym Rich Hil, is still on probation for marijuana possession but seems serious enough about his rap career, even signing a record deal with Warner Brothers Records, home to artists like Gucci Mane and Damien Rice.

A Hilfiger in hip-hop isn’t that much of a stretch: Tommy Hilfiger’s designs became a hit with high-profile rappers in the 90s. Rich also isn’t the first Hilfiger offspring to dabble in show business. Sister Ally had a reality TV show on MTV called ‘Rich Girls‘ and had a brief career as an artist.

Check out Rich Hil’s song, ‘Love My Love,‘ below.

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