sxsw

Blacktop Mojo embrace the spirit of true rock 'n' roll, which, of course, calls for a classic guitar. #MyGibsonMoment

During their South by Southwest performance, Mastodon gave concert debuts to 'Show Yourself,' 'Andromeda' and 'Sultan's Curse.'

Watch as Sammy Hagar is presented with his first ever Flying V guitar from Gibson Guitars.

“My mantra has always been to scare the living s— out of you.” Those were Ridley Scott’s final words before he unleashed three scenes from Alien: Covenant to a packed theater at SXSW last night. Scott was joined by stars Katherine Waterston, Michael Fassbender and Danny McBride at a special screening of his original Alien, preceded by a sneak peek at footage from Covenant. You’re warned of potential spoilers from here on out, but it’s doubtful that Scott, who seems very confident about his “quite clever” prequel, would allow us to see footage that gave away too much.

SXSW 2017 has officially found its closing night film, and with the addition of the upcoming sci-fi thriller Life, this year’s Film program has a proper beginning, middle and end. The new film, starring Ryan Reynolds, Jake Gyllenhaal and Rebecca Ferguson, will debut in Austin next month to formally conclude the fest (which actually keeps going for a few more days, if you have enough energy to stick around), with all three stars present for the big premiere.

Police report that gunshots were fired early Sunday morning at Austin's SXSW festival at the intersection of Sixth Avenue and Trinity Street.

Want to beat the lines at Mazda + Hype Machine's Hype Hotel? Learn about the fast pass option and how to pick one up here.

See who's playing when and where at the 2016 South By Southwest music conference.

X Japan have unveiled the trailer for their 'We Are X' documentary.

Star Wars: The Force Awakens is the sun around which a vast galaxy of tie-ins revolve. The latest installment of the Star Wars franchise is only a piece of a much larger system of products and supplemental material, from the endless rollout of merchandising (that somehow excludes the main character of the film) to the various tidbits of trivia dropped during interviews that fans have hungrily gobb

Are you heading to South By Southwest? Be sure to drop by the Mazda + Hype Machine Hype Hotel at SXSW in Austin.

Seth Rogen was already planning on attending SXSW to premiere to first episodes of his upcoming AMC series Preacher, starring Dominic Cooper. Now Rogen has decided if he’s going to be at SXSW anyway, he might as well bring one of his upcoming films with him. The actor-director will premiere a “work in progress” print of his first animated film, Sausage Party, with a cast that includes Kristen Wiig, Jonah Hill, Paul Rudd and more.