Smashing Pumpkins’ Billy Corgan Stars in Wrestling-Themed Ad for Furniture Store
Here’s a video that will scramble your brains … Smashing Pumpkins frontman Billy Corgan has just filmed a commercial for furniture and design company Walter E. Smithe. Set in a wrestling ring, chaos unfolds as a game of musical chairs goes awry. Of course, chairs are a staple of any legit wrestling organization, which leads to a strange dilemma in the mind of Corgan, who is a rabid wrestling fan and promoter.
Billy Corgan launched Resistance Pro wrestling with brothers Jacques and Gabe Baron in November 2011. Since its inception, wrestling legends such as The Sheik, Raven, Colt Cabana and Teddy Hart have graced the threshold of Resistance Pro, and although the promotion acts as the main focus for Corgan’s new commercial, the ad eventually reveals itself to be for Walter E. Smithe furniture.
We’ve all played musical chairs in our youth, and both casual and seasoned musical chairs competitors understand the intensity which exists within the game. Thus, when Billy Corgan bested another musical chairs challenger, an all-out brawl took place in the middle of the squared circle. Though Corgan stood outside the ropes maniacally enjoying the impromptu fight, he was forced to quench the in-ring fire as an ill-faded wrestler was about to smash a lovely Walter E. Smithe chair over an enemy. “Wait!,” Corgan warned. “That’s a Walter E. Smithe chair.”
“I am proud of Resistance Pro’s growing popularity,” says Corgan. “Tim Smithe and his brothers presented us with the opportunity to share our brand. I’m grateful to the Smithe brothers for their $50,000 donation to PAWS, a charity that is important to me.” PAWS (Pets Are Worth Saving) is a Chicago-based no-kill shelter for homeless pets, which Billy Corgan has raised over $140,000 for in 2013 alone.
Billy Corgan’s Resistance Pro wrestling organization is set to host their fourth event, ‘Obsession,’ on March 23. To see the frontman’s new commercial, check out the video player below!
Billy Corgan Appears in Walter E. Smithe Commercial
Subscribe to Rock 108 on