ReviewerCard Lets Businesses Know You’re a Big Deal on Yelp
Thanks to services like Yelp, these days, everyone can be anÂ influentialÂ reviewer.
But unlike professionalÂ reviewers, who try to remainÂ anonymous, some amateur internetÂ opinionatorsÂ would like to use their online clout to get better service.
That’s where theÂ ReviewerCardÂ comes in. The brain child ofÂ entrepreneur Brad Newman, the black plastic card says “I write reviews” with the member’s name and an account number. Newman says he got the idea after noticing he would get treated better when he mentioned to businesses he was active on Yelp and TripAdvisor.
To apply for a ReviewerCard, you have to submit links to your review pages. If they areÂ deemedÂ sufficient, you can then purchase the card — which promises a “lifetime of upgrades” — for a one-time fee of $100.
“I’m going to review them anyway,”Â Newman told the LA Times. “So why not let them know in advance? It’s not hurting anyone.”
Others disagree, saying a ReviewerCard isÂ tantamountÂ to a shake down. What do you think? Is telling aÂ restaurantÂ or hotel you are going to post about your experience fair game?