P.O.D. to Perform During Halftime of NFC Championship Game in Atlanta
P.O.D. may be homers for the San Diego Chargers, but with their team out of the playoff picture, they’ll travel to Atlanta this weekend to serve up some hard-hitting rock for those in attendance at the NFC Championship game. The rockers have been chosen as the halftime performers at the event, in part, due to the popularity of one of their tracks during Falcons football games.
Roddy White, the director of event marketing for the Atlanta Falcons (not related to the wide receiver of the same name), told San Diego’s NBC affiliate, “This is kind of a neat thing. Since 2002, when I came to work for the Falcons, their song ‘Boom‘ has been a fan favorite. Virtually every game we have played since then, their song has been played as part of our presentation.”
Singer Sonny Sandoval also tweeted about their appearance at the event:
— Sonny Whosoever (@SonnyWhosoever) January 15, 2013
This isn’t the band’s first foray into NFL promotions. Back in 2007, P.O.D. created a theme song for their hometown San Diego Chargers. In addition to P.O.D., the Falcons have lined up country superstars the Zac Brown Band to perform the national anthem for the game. Sunday’s game between the Atlanta Falcons and San Francisco 49ers will air at 3PM ET on FOX.
Aside from the NFL appearance, P.O.D. will be plenty busy in the coming months. The band will continue to promote their ‘Murdered Love’ album on tour, opening shows for Shinedown and Three Days Grace.