Product placement and sponsorship can be a precarious situation. Companies who spend millions of dollars on a branding campaign can wind up coming across as too pushy or stiff to relate to consumers.
Former NASCAR driver Dick Trickle was found dead of an apparent self-inflicted gunshot wound to the head on Thursday, Lincoln County (N.C.) police said. The discovery of Trickle's body near the Forest Lawn Cemetery came after the Lincoln County Communications Center had received a call e
3 weeks ago The NASCAR Sprint Cup series was at one of my favorite tracks this past weekend (May 5th) - Talladega Super Speedway. If you like big wrecks and high speeds, this track never disappoints because there is always a huge wreck. In fact, there were several this past weekend, and even one where a driver ended up upside down as you'll see with a video recapping the race.
3 weeks ago
Before, during and after Kyle Busch won Saturday's National Rifle Association 500 in Fort Worth, Tex., there was debate around the organization's sponsorship of the Sprint Cup event. Some critics felt that the NRA's sponsorship of the race brought the ongoing debate on gun control into the sports world
April 8, 2013 Throughout my many years of being a NASCAR fan, I've liked and disliked many drivers. But, I don't think I have ever disliked a driver as much as Jimmy Johnson. Here's why.
Jimmie Johnson dominated at Martinsville Sunday, winning the STP Gas Booster 500.
In fact, Jimmie Johnson dominated the entire race weekend.
He was the fastest car in the first practice. He set the track record and won the pole in qualifying
Driver Denny Hamlin will miss at least six weeks of the 2013 NASCAR Sprint Cup Series circuit after suffering fractured vertebra in a crash on the last lap of Sunday's race at Fontana, California.
Contenders emerge early in the NASCAR season. Make no doubt about it, Kasey Kahne is a contender.
After finishing second last week at Las Vegas, when it seemed as though he had the fastest car on the track, Kahne was able to avenge his runner up finish with a victory in Tennessee
In all sports, I love conflict. I especially love it in NASCAR. And no place is prone to cause more conflict than Bristol Motor Speedway.
I’ve been there. The atmosphere is unbelievable. It’s rare in this new NASCAR world full of mile-and-a-half tracks where most fans can only see portions of the racetrack that a spectator can get a full, unabridged view of a speedway
March 13, 2013 What do you get when you combine NASCAR veteran Jeff Gordon, along with a Camaro, a car salesman, and Pepsi Max video camera? You get one heck of a cool prank. Watch, as Gordon takes this car salesman on the ride of his life in this epic 'test drive' prank.
