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Eric R. Danton

Eric R. Danton contributes to RollingStone.com and Salon, along with M Music & Musicians, Spinner and ListenDammit.com. He was rock critic at the Hartford Courant from 2002-2012, a period in which he saw nearly 800 concerts. He lives in western Massachusetts.
George Salisbury
George Salisbury
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Flaming Lips Discuss Super Bowl Commercial, Call It a ‘Really Painless Experience’

By Eric R. Danton January 31, 2013 | Diffuser.fm

Although Beyoncé is the big-name performer at this year’s Super Bowl, the Flaming Lips will be part of the action, too, thanks to the band’s appearance in a commercial for Hyundai.

The Oklahoma City rockers wrote a classic-sounding new song, ‘Sun Blows Up Today,’ for the spot, which includes footage of the band performing in unusual places, and their confetti-spewing tour bus.

“It was a really painless experience,” Lips multi-instrumentalist Steven Drozd tells Diffuser.fm.

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