Promotional tie-ins are a normal part of franchise movie marketing, but you usually expect stuff like McDonald's Happy Meal toys or collectible Slurpee cups or whatever. But something like a major realtor corporation? That's...kind of unusual. And ads for Coldwell Banker are probably the last place you'd expect to see new footage for X-Men: Apocalypse, but here we are.
This week Amazon launched its standalone Instant Video streaming plan (a whole dollar cheaper than Netflix's monthly fee), which should entice those of you who put off by Amazon Prime's annual fees. If you need further convincing, there's plenty of great new content coming to the service next month, like HBO favorites Mr. Show With Bob and David and Boardwalk Empire, and lots of films both old and new. Read on for our guide to what's hitting Amazon Prime Instant Video in May.
Warner Bros. has taken a pretty clever approach to marketing The Nice Guys, Shane Black's new dark comedy noir starring Ryan Gosling and Russell Crowe as a mismatched pair of investigators. In keeping with that idea, these new video shorts feature Gosling and Crowe playing fictional versions of themselves, forced to attend couples therapy to work out their issues so they can more amicably promote the film together.
Bryan Cranston’s most famous role to date (and the one responsible for his late-blooming popularity) was that of Walter White, the unassuming teacher-turned-meth kingpin on AMC’s hit drama Breaking Bad. His latest role has him slipping the shoe on the other foot as real-life DEA agent Brian Mazur, who infiltrated Pablo Escobar’s drug empire to engineer one of the most famous drug busts of all time. The first trailer for aptly-titled The Infiltrator offers our first look at this new dramatic thriller, which puts Cranston back in full-on mustache-mode.
If you found yourself a little underwhelmed by the previous Warcraft trailer, the latest one is definitely more action-centric, offering plenty of new footage and lots of that crazy fantastical magic-and-creatures-and-orcs business that made the original game series so popular. And if that doesn’t sound like your cup of mead or whatever, then this new trailer probably won’t sway you.
By now you have the release date for Captain America: Civil War tattooed on your brain, but — shocker! — there are other movies hitting theaters next month, believe it or not. In addition to Marvel's latest, we also have a new film from Shane Black, the sequel to Neighbors and, lest you forget, X-Men: Apocalypse. There's plenty more in our guide to May's new movie releases.
Equals left a mixed impression on festival crowds, but it left a sizable impression nonetheless. Soon we’ll be able to judge for ourselves, thanks to the good folks at A24, who have debuted a new official trailer for the sleek dystopian sci-fi romance starring Kristen Stewart and Nicholas Hoult as a pair of doomed lovers living in a society that forbids all human emotion and physical contact.
Matt Damon and director Paul Greengrass previously swore not to return to the Bourne franchise unless they had a really good idea for another chapter. Nine years later, they’re back with a sequel, simply titled Jason Bourne. Two teasers have arrived online, offering some new footage and revealing the premiere date for the next trailer. Thankfully, you won’t have to wait long for that trailer to deliver on the promise of these teasers.
This is definitely the coolest piece of marketing for X-Men: Apocalypse, and whoever came up with it over at Fox most certainly deserves a raise. Inspired by the classic In Search Of docuseries hosted by Leonard Nimoy, this promo for a fictional series titled In the Footsteps Of… briefly explores the origins of Oscar Isaac’s X-Men villain. But the best part is definitely the choice to have Nimoy’s former Star Trek co-star George Takei serve as narrator.
The first trailer for Nicolas Winding Refn’s The Neon Demon debuted a few days ago, but if you've been itching to see more footage from the Drive director's avant garde horror flick, there's good news for you. This UK red band trailer is a little shorter, but it does offer brief glimpses of additional scenes, as well as a quick cameo from Keanu Reeves — who very clearly does not like whatever it is that he sees.
As promised last week, the first trailer for Doctor Strange has arrived to tease a more mystical, psychedelic corner of the Marvel Cinematic Universe. Following its debut on Jimmy Kimmel Live, the trailer is now online and offers our first real look at Benedict Cumberbatch’s titular Sorcerer Supreme in action — along with the debut of Tilda Swinton’s Ancient One.
When Ben Affleck took the stage at Comic-Con last year to promote Batman v Superman: Dawn of Justice, it was a mere matter of minutes before rumors began circulating that Warner Bros. was planning a new solo Batman film with Affleck set to star — and possibly direct. DC’s Geoff Johns confirmed that he was working on a script with Affleck, and since then the news has basically been repeatedly confirmed via interviews with Zack Snyder, Johns and Affleck. And now WB has gone and made it officially official by announcing that a standalone Batman film is in development with Affleck. But we already knew that.
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