Adam Munoz Productions Will Turn Your Ideas Into Reality

Not only does Adam help build brands of local businesses, but he's also building his own brand in concert promotion.

Some might call Adam "Superman", because by day he's helping businesses realize their dreams and by night he's realizing his own dream of building the live music scene in Abilene.

Adam owns Adam Munoz Productions, a company that helps other businesses in the area of design, marketing, promotion, and so on.

But, coming from a family of talented musicians, it's only natural that Adam dabble in the family love of music. If there's live music in Abilene, there's a good chance Adam is involved. Adam was an integral part of our recent "Best of You Bash".

In our ongoing series of featuring successful local businesses, we wanted to tap into the mind of Adam Munoz to see what makes him tick.

First off, give us a brief history of Adam Munoz Productions (otherwise known as AMP)

AMP (Adam Munoz Productions) started as an outlet, a solo project of experiments.  An ability to be creative and be more involved with people and their projects.  I wanted to see what would happened if I used this one stop shop to handle these promotions, events and ideas from beginning to end.  As a graphic designer I found that there were so many different customers with many different needs that you come across. I found that the more involved I am with the client and their vision, the more I can give and help them get to where they are wanting to go with it.

You do everything from graphic design to print marketing to concert promotion. What’s next on the horizon for AMP?

Back in December, a friend asked me to help their kid get a gig.  I didn't realize what all it entailed.  It was an entire lineup of music that I appreciate but I hadn't really dealt with it that closely before.  Not only was it a new experience for me but the timeline to make it happen was significantly small.  Less than a week.  Only a couple of days prior to the show happening, the kid backs out for reasons of his own.  Still, we had a show to put on and very last minute.  I called in a few favors to some amazing friends, local and unlocal musicians, who stepped in and the show was a huge success.  It had become a benefit for some local charities.  The musicians had fun, the venue did amazing on sales and the Non-Profits also did well.  It was a success.  After feeling the love from that, we wanted to do more.  Not just as a business but as a community of caring people.

I enjoy the work I get to do.  Whether it is handling design and print for a lawfirm's new look, a schools media guide, a bands cd cover or designing and printing the promotions for an upcoming event.  I enjoy it all.  With that said, I feel like AMP is transitioning more towards helping expand the music side in our community.  i want to help showcase these local and non-local musicians.  There's so much talent here that is waiting to be discovered and I have developed this passion for finding it and sharing it with as many people as possible. This passion has grown after getting the chance to work side by side with other local businesses, extremely talented musicians and of course Townsquare Media. Together we have certainly been creating something very special with the downtown Abilene music scene, which is spreading like wildfire as we are collaborating with talent from Deep Ellum, Austin, San Antonio all the way over to California.  It is a project that definitely demands a lot of heart and patience from everyone involved.  The end result of each event has been overwhelmingly pleasing.

What sets you apart from other companies like AMP?

When it comes to a clients business and what they are wanting, it tends to cross the boundaries of business to personal. Therefore, I treat it all as if it is personal.

Is there anything you would have done different back when you first started your company (knowing what you know now)?

I don't think I would change anything.  This whole, "learn as you go" has been a challenging, character building experience.  It is definitely one that is shaping me to be someone I am proud of.

It’s tough running a small business, what can you attribute your success to?

It's definitely tough and scary.  I attribute every bit of any success I get to my family, friends and our community.  What goes on backstage, behind the curtains, that helps make something.  The falling down, the struggle is something that we keep private.  It's those friends, those family members that witness it, lend a hand or an ear.  They keep you going.

Even though AMP is a local business, do you do much work outside of the region or state? Do you have plans on expanding your operation to other cities?

I do.  I do business all over Texas and work with a few clients out of state.  Expanding would be great, but for the moment, it is something that I keep close and am able to be hands on with every project.

Are there other local businesses or entrepreneurs that you look up to or model yourself after?

Local businesses and entrepreneurs I look up to?  There's a lot of them here that I look up to.  My father, Isaac Munoz, is the person who started me off in graphic design and I am still learning from him.  He works hard and gives every project, a bit of himself, which you have to.  Radio is obviously one of my go to's..  Painman, Sanchez, Fearless and Knight have been great to me.  Very good people to look up to and learn from. Business owners?  A good buddy of mine, Eddie G, is still one that I look back on to see how he handled his business.  Bar 14, although short lived was kept fun, hip  and constantly moving forward.  He treated his amazing staff and musicians great and that radiated throughout his business.  Kept his clientele asking for more long after he moved on from that venture.  And of course Paco Estrada.  There's a lot I could say about how much he helped me get from A to B. His passion for music, in itself, should have been inspiring enough. But it was his encouraging words that pushed me to believe in myself and try my own business. Had he not, there would be no AMP.

When financing a new company or growing an existing company, what’s the most important piece of advice you would give to someone?

Keep it simple and shoot big when you feel it is the right time, which is not every time.

What’s the most important life lesson you’ve learned that led to your success?

Always be honest with yourself as far as what you are capable of and if you can apply it to what you are working with.

Sleep whenever possible and enjoy as much time as you can with family and friends.

Frank Pain contributed this report.

Adam Munoz Productions

• Located inside Ben E. Keith Beers in Abilene, Texas
• Phone: 325-864-4994
• Facebook
• Website

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